Driving behaviour change for active ageing: Innovations in promoting physical activity and prevention strategies
Uliana Shchelgacheva is a CEO and Co-founder of Longevity Hub, a startup developing a digital companion that will support and develop active lifestyles among people 50+. Uliana’s professional experience spans 5 countries, in such companies as KPMG, Parker Hannifin, Switzerland – Global Enterprise, primarily focusing on corporate finance and business development. In the recent years Uliana has been actively supporting startup teams and executives as a coach, including experiences as a judge and mentor in Mass Challenge, in Lausanne. Uliana holds a Master’s degree in Behavioral Science from the London School of Economics, and she is also a Chartered Certified Accountant (ACCA), and a certified coach (ICF).