The path to active and healthy ageing begins with a commitment to maintaining a physically active lifestyle and the adoption of preventive habits to safeguard well-being. This panel discussion will shine a light on the transformative power of innovative approaches in driving behaviour change among older adults, fostering physical activity, and fortifying prevention strategies to ensure a fulfilling and active life. What are the challenges in promoting behaviour change and what are the best strategies to tackle them? What method have already been proven effective? Are targeted campaigns and community-based initiatives part of the solution? How can technology support behaviour change? How to facilitate collaborations between public health, community programmes, innovators and behaviour change experts?