Samantha di Rocco MSc. has a background in Psychology and Behavioral Science. As a consultant in hospitals and healthcare Samantha has experience in facilitating organizational change from a bottom-up perspective. Collaborating with end-users. Samantha coaches for the Health Innovation School Rotterdam, where she helps healthcare professionals apply the principles of design thinking. Currently she is working at care organization Careyn as Program Manager Innovation. Careyn delivers elderly care (homecare and nursing homes) in the Netherlands.