Grace Gimson and Daniela Mercado Beivide from Holly Health talk about entrepreneurship in the healthy ageing sector.

As an entrepreneur in the healthy ageing sector, what is essential to develop in the market? What about prevention in healthy ageing? How was your experience at AgeingFit?

Holly Health is an evidence-based behaviour change app, purpose-built for population-scale health management. It supports older adults in achieving their healthy ageing goals across nutrition, sleep, exercise and mental wellbeing.

During AgeingFit 2023, Grace Gimson was part of an expert panel on “Entrepreneurs’ checklist for successful scaling of healthy ageing innovations”. Daniela Mercado Beivide presented Holly Health in “Physical activity & Nutrition” category of AgeingFit pitch competition.

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