Company Position Country
RUFF & CO. Business Innovation CEO & Executive Advisor Denmark
Session
What are the most recent initiatives to better involve senior citizens in the development of health innovations?

Susie A. Ruff is the founder of RUFF & CO. Advisory and has extensive experience in health innovation from Denmark and abroad. She has held positions such as Director of Healthcare Innovation Centre, Head of Research and Innovation, Head of Design Promotion & Innovation and Design, Head of trade Department and Regional Export Sales and Marketing Manager. The past seven years has she provided strategy and go-to-market support to industry and healthcare organisations in the Nordics and in EU. Her scope is user-driven & human centric innovation.