Sofía Moreno-Pérez has a background in Telecommunications Engineering and an Executive MBA. She has been an entrepreneur, co-founder and CEO of a high-tech company, and a partner in several other SMEs. She managed to enter the field of ICT for Active and Healthy Aging through a series of converging paths, one of which was, in 2008, when she developed and launched an R&D oriented network for stakeholders; the National Technology Platform in ICT for Active and Health Aging (eVIA), in collaboration with AMETIC. More recently, she has been combining private consulting, activities as EC Expert adviser, and participation in two European projects on Public Procurement of Innovations; first STOPandGO, and recently in RITMOCORE.