Company Position Country
Project Zilver Founder & Director The Netherlands
How to adapt existing digital technologies to older adults’ needs at home?

Maarten Lens-FitzGerald, Director Project Zilver & Voice Evangelist,

As founder of Project Zilver, Maarten empowers older adults with voice technology by enabling the giveaway of 10.000 smart speakers at the start of the COVID epidemic as well as with the first large research into Voice and older adults. The results can be found on

As a leading Innovation Executive, Maarten instigates movements that shape the future. He helps many leading organizations in media, health(care), and other categories with exploration, strategy, and product development for the new conversational channel.

His latest role is director of the Dutch Voice Coalition which develops speech technology for the Dutch language as a healthy public-private collaboration; open, trusted, inclusive, and sovereign. Maarten is the author of ‘Voice: insights and opportunities with the conversational revolution’ and ambassador of The Open Voice Network the global Voice standards organization (part of Linux Foundation). Frequent event host, keynote speaker, and taco maker.