As a visionary entrepreneur and the founder of Sweet Home, I have been dedicated to excellence in the Silver Economy sector since 2018. Recognized as a specialist with over 8 years of experience, I guide decision-makers in developing and implementing innovative strategies to address the challenges of ageing. With a strong background in Economic Intelligence and a passion for the societal, economic, and human issues of longevity, I actively work to turn ageing challenges into opportunities through my Longevity newsletter and various workshops. As we approach our conference “Taking healthy ageing to the next level”, I look forward to sharing my insights on financing innovations in the Silver Economy, exploring new sources of capital, and strategies to overcome financial barriers in this critical sector.