Wednesday, January 27th, 2021

Discussion around policies to support the ageing population in the Hauts-de-France region

On January 27th, on the occasion of AgeingFit, the first European event entirely dedicated to innovation in the senior market, Eurasanté organised a local information day on the SILVER SMEs project – an interregional European project to reflect on how regional policies could better support the ageing population of the Hauts-de-France Region by promoting the Silver Economy sector.

In France, older people will represent for more than one person in four by 2030. The proportion of people over 65 in the Hauts-de-France Region is expected to rise from 20% in 2018 to 26% in 2030, with specific needs in terms of dedicated products and services. Many digital innovations are already targeting the elderly, but the offer still needs to be diversified.

After two years of inter-regional exchanges, Eurasanté presented the main results of the Silver SMEs project and illustrate with some good practices how other regions have succeeded in supporting SMEs in the Silver Economy. First suggestions have been presented on how our regional policies can better support the sector.


On the agenda:

  • Silver SMEs: context, issues, project objectives
  • Retroplanning
  • Overview of study visits: discovering European initiatives for the silver economy sector
  • An overview of the good practices of our European neighbours (Start-ups, institutional initiatives, calls for projects, adapted housing, associations…).
  • Peer review: the most inspiring good practices
  • A dynamic regional silver economy: a panorama
  • Towards a regional action plan for the sector: the projects

The event was an opportunity for local and regional policy makers as well as entrepreneurs and institutions to give their opinion on the Silver Economy sector and share their views. Contributions from all actors will be used to write the future regional action plan to support older people through the Silver Economy.

An interactive workshop to learn more about the policy opportunities of the Silver Economy and establish links with local and regional actors.

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