The promise of addressing an unmet need in a new way is only the first step to a successful innovation. This session will provide practical guidelines for entrepreneurs in the silver economy on how to effectively develop and scale up their innovation. What are the targets and regulations to navigate when developing a healthy ageing innovation? How to define and access your first market? What type of business model should be chosen accordingly? How to identify potential partners and funding sources? What are the critical milestones to reach in a company development and what about internationalisation? In short, what are the key points to put all chances on your side?