Lucia Pannese is a passionate entrepreneur who established one of Europe’s leading and pioneering serious games companies, Milan-based imaginary, in 2004. With her background in mathematics and a very creative, multicultural mind, she acts as both CEO and Research Director and has published numerous international articles and papers.

Her company, Imaginary, is recognized internationally for its pioneering and innovative work, playing a key role in European Research. Since its foundation, imaginary has won and delivered a remarkable >30 European funded research projects and has received 14 awards for their work.