The AgeingFit conference programme discussed all the aspects of the healthy ageing sector. It was organised in three tracks: “From needs to ideas”, “From ideas to innovation” and “From innovation to market”.
Tailored to fit our multi-faceted audience, the AgeingFit 2018 conference programme featured topics related to retirement homes internal innovation processes, collaborative and open innovation, prevention, and gave a focus on market access, financing and regulations.
As longevity rises, a growing population is likely to experience a decline in capability and independence, with increased demands for health and social care services. The consequences of ageing demographic trends in Europe appear to create societal as well as financial challenges and raises several issues. How to manage the necessary formal and informal care, services and health care costs to assist older and dependent people? Which part to be played by public health payers and private insurers? Through feedback and discussions from different countries, this plenary session will review the ongoing experimentations and systems developed in Europe to manage the implications of the old-age dependency ratio.
Covering the needs and demands of seniors over 50, the Silver Economy covers many products and services using very different technologies, including home automation, sensors and connected objects. The sector deals with the heterogeneous and difference of consumption between working retirees and dependent older people, and evolves within a complex financing ecosystem that does not facilitate a clear definition of the sector stakeholders relationships. In this context, how can we predict that the Silver Economy will become a fully-fledged sector of activity where companies currently involved, would feel included, despite the diversity of their activities? What are the current and future initiatives to be taken in order to make the Silver Economy a clearly established economic and industrial sector?
ICTs provide a major opportunity for patient care improvement by facilitating the exchange of information among healthcare professionals. However, the systems used within the healthcare organisations have often been developed independently with heterogeneous tools and processes, putting the brakes on a seamless exchange of patients' information. Which models to improve older patient information exchange between the home, the practitioner, the hospital and the nursing home? Which recent innovations and standards are developed in different countries of Europe to achieve interoperability? What ground for collaborative actions from the key players in the patient journey?
The EU has launched a series of measures and funding programs to stimulate the Silver economy and help the European industry to be at the cutting edge of the sector. How many innovative projects have been financed? Which impact had these funding programs had on their development and international scaling? The session relies on feedback from companies and projects which benefited from such funding.
Senior care sector is a fast-growing and innovative market offering value creation and investment opportunities. Are we witnessing the emergence of dedicated funds? Are some VCs affirming their focus on the senior care market and why are they making this choice? Which role do insurers play in financing innovative businesses? What can we learn from different national models at European level?
Understanding the needs of the ageing population can prove challenging, as older people are not usually the focus of marketing studies. However, the development of Big Data analysis, the Internet of Things and Artificial Intelligence could provide researchers and innovators with meaningful information about the needs of seniors and their use of healthy ageing products. How can we promote ICT to the ageing population? How can healthcare actors optimise the reporting and use of the resulting information?
Answering the challenges linked to the increasing proportion of seniors in the population is not the responsibility of a sole sector. This can lead to sometimes surprising collaborations, such as digital health providers working with automobile manufacturers. How can we encourage these relationships in the healthy ageing sector? How are they necessary to the innovation process? To which needs are they trying to bring an answer?
Telecoaching uses audio, visual and interactive communications to support healthcare through dedicated programs, encouraging the prevention and management of chronic diseases, inactivity and loneliness for elderly people. Who is using telecoaching and why? Which experimentations and innovative solutions can be found on the market? Which roles are there for the patient and the clinicians?
Based on short pitches and entrepreneurs’ roundtable discussion, this session will feature several case studies of scale up strategies for companies developing connected devices targeting dependency. How did they build their company? How long did it take them to develop the product and market it? How did they find investment and which challenges did they encountered? Which partners did they collaborate with? Which methods did they use in scaling up their business and which are the key strategies to sell abroad?
The Internet of Things is expected to enable a more personalised, preventive and collaborative form of care as it allows health and activity data collection through wearables, sensors devices, remote monitoring systems and health apps. What are these data used for and by whom? How can they benefit the health of older adults? What about data security and protection?
How does the absence of a structured European market impact the decisions of venture capitalists in the Silver Economy? Are specialised venture emerging in healthy ageing?
What are the sources of non-dilutive funding for companies active in the Silver Economy? At which step of the innovation process are they the most impactful? How are they evolving? How are the European Union and its member states active issuing them?
ICT have an ever-increasing presence in our environment, and can prove extremely beneficial to seniors and carers alike. How can we integrate them to the caring institutions of tomorrow? How will those institutions be connected to smart cities? How can we promote them and ensure the widest possible access to these solutions?
Seniors are more susceptible to chronic conditions, which necessitate long-term treatments and numerous check-ups. The negative impact this has on patients’ quality of life can be alleviated by collaborations between caring institutions, ICT companies and researchers. How can we encourage and fast-track these collaborations? What are the key elements to ensure their funding and success? What is the best-fitting business model?
EFSA’s role lies in assessing the scientific basis of health claims submitted for nutrition products authorisation in the EU and has dedicated guidelines for the labelling of food supplements. Are there specific indications and directives for older adults targeted products? How are they evolving? To what extent do these guidelines impact the market actors’ business and research strategies?
Diet and exercise are often to be considered together in the overall wellbeing of an individual, especially for the older adult. Despite usual beliefs, physiological decline is not only caused by the ageing process and is closely linked to reduced physical activity and inadequate sustenance. Which services are available on the market to answer both the needs of diet balance and physical activity for the elderly?
Nutrition is a key area where innovative products are needed to bring concrete benefits to older people and boost healthy ageing of the population. The evolution of the elderly nutritional needs, of their sensory food perception and appetite, offers an increased market potential for food manufacturers. How are they seizing these opportunities? Which innovative products are they bringing to the market? How should they market these products?
What criteria do public buyers base their decisions upon? How can we better promote the latest innovations to them? How could innovative companies be incentivised to position themselves on that market segment? How will the main axes of public spending in the Silver Economy evolve in the coming years?
What could the role of banks and mutual health-insurance companies in enabling a better access to costly innovations like AAL? How could such systems be better promoted and made more affordable, especially to public buyers?
How can we better promote common norms and legislation on healthy ageing products on the European level? How does the fragmentation of national legislations impact the European Silver Economy?
How can we better understand the consumer and eating behaviours of the ageing population? What are the axes of progress for food products dedicated to seniors? Which commercial practices of other sectors could be adapted to Silver nutrition products?