The AgeingFit conference programme discussed all the aspects of the healthy ageing sector. It was organised in three tracks: “From needs to ideas”, “From ideas to innovation” and “From innovation to market”.

Tailored to fit our multi-faceted audience, the AgeingFit 2018 conference programme featured topics related to retirement homes internal innovation processes, collaborative and open innovation, prevention, and gave a focus on market access, financing and regulations.


Covering the needs and demands of seniors over 50, the Silver Economy covers many products and services using very different technologies, including home automation, sensors and connected objects. The sector deals with the heterogeneous and difference of consumption between working retirees and dependent older people, and evolves within a complex financing ecosystem that does not facilitate a clear definition of the sector stakeholders relationships. In this context, how can we predict that the Silver Economy will become a fully-fledged sector of activity where companies currently involved, would feel included, despite the diversity of their activities? What are the current and future initiatives to be taken in order to make the Silver Economy a clearly established economic and industrial sector?

The speakers

  • Ian Spero
    Agile Ageing Alliance

  • Peter Varnai
    Technopolis Group

  • Astrid Stuckelberger
    Geneva International Network on Ageing

  • Alain Legros
    Balder SPRL

  • Jean-Michel Lheureux

  • Riyad Karim
    Lancaster Hammond

  • Ashok Ganesh

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Understanding the needs of the ageing population can prove challenging, as older people are not usually the focus of marketing studies. However, the development of Big Data analysis, the Internet of Things and Artificial Intelligence could provide researchers and innovators with meaningful information about the needs of seniors and their use of healthy ageing products. How can we promote ICT to the ageing population? How can healthcare actors optimise the reporting and use of the resulting information?

The speakers

  • Alessandro Guazzi

  • Geert Houben

  • Pierre-Mikael Legris

  • Julien Venne
    European Connected Health Alliance (ECHAlliance)

  • Frédéric Serrière
    Frédéric Serrière Consulting

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Answering the challenges linked to the increasing proportion of seniors in the population is not the responsibility of a sole sector. This can lead to sometimes surprising collaborations, such as digital health providers working with automobile manufacturers. How can we encourage these relationships in the healthy ageing sector? How are they necessary to the innovation process? To which needs are they trying to bring an answer?

The speakers

  • Bart Collet

  • David van Bodegom
    Leyden Academy

  • Martin Green
    Care England

  • Francis Brichet

  • Patrick Bonnett
    National Innovation Centre for Ageing

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How does the absence of a structured European market impact the decisions of venture capitalists in the Silver economy? Are specialised venture emerging in healthy ageing?

The speakers

  • Alexandre Grutman

  • Dov Sugarman
    Mediterranean Towers Ventures

  • Laurent Levasseur

  • Ian Spero
    Agile Ageing Alliance

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What are the sources of non-dilutive funding for companies active in the Silver economy? At which step of the innovation process are they the most impactful? How are they evolving? How are the European Union and its member states active issuing them?

The speakers

  • Yael Benvenisti
    Mediterranean tower ventures, Chairman of technologies for aging well group, Society of electronic and electrical engineers

  • Pascal Malosse
    CCI Nice Côte d'Azur

  • Karina Marcus
    COST Association

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ICT have an ever-increasing presence in our environment, and can prove extremely beneficial to seniors and carers alike. How can we integrate them to the caring institutions of tomorrow? How will those institutions be connected to smart cities? How can we promote them and ensure the widest possible access to these solutions?

The speakers

  • Lee Omar
    Red Ninja Studio

  • Monique Epstein
    Association E-Senior

  • Jean-Louis Zufferey
    Swiss National Silver Economy Association

  • Danièle Abdelnour

  • Philippe Metzenthin

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Seniors are more susceptible to chronic conditions, which necessitate long-term treatments and numerous check-ups. The negative impact this has on patients’ quality of life can be alleviated by collaborations between caring institutions, ICT companies and researchers. How can we encourage and fast-track these collaborations? What are the key elements to ensure their funding and success? What is the best-fitting business model?

The speakers

  • Airat Khabibov
    Moscow International Medical Cluster

  • Blanca Jordàn

  • Patrizia d’Alessio
    AISA Therapeutics

  • Nicki Wilson
    Northern Health Science Alliance

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The increasing number of seniors will stress public spending in numerous ways: Pensions will increase, more specialised infrastructures need to be built and healthcare reimbursement will skyrocket. Significant public investment will need to follow in order to address the resulting additional expenditure. Potential cost-effective solutions included an integrated care system, which would ease the pressure on healthcare procurement. Meanwhile, initiatives such as smart cities and adapted public policies could help seniors stay more active. How can we encourage and optimise public procurement in these areas?

The speakers

  • Maria Gill
    Swedish Association of Local Authorities and Regions

  • Sofia Moreno-Perez
    PPI EU Project

  • Anne Connolly

  • Kristine Farla
    Technopolis Group

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While innovative solutions are efficient, they are often expensive. AAL represents a great opportunity to help ageing people continue to live at home and robotic assistance can help caretakers focus on their patients’ well-being. Unfortunately, these new technologies are costly and institutions with limited resources struggle to afford them. How can banking and insurance companies work together to secure a wider access to these technologies? How can we increase public sector access and adoption of novel solutions?

The speakers

  • Alessia Cristiano
    Scientific Institute San Raffaele, Italy

  • Ana Jegundo
    Caritas Coimbra

  • Lars Rölker-Denker

  • Martin Jaekel
    AAL Programme

  • Antonio Lindo da Cunha
    Institute Pedro Nunes

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How can we better promote common norms and legislation on healthy ageing products on the European level? How does the fragmentation of national legislations impact the European Silver economy?

The speakers

  • Arnaud Senn
    European Commission

  • Diane Whitehouse

  • Frédéric Lievens
    Telehealth Quality Group

  • Lucas Perez
    Health MyProject

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Senior malnourishment, at home or in care facilities, is widespread, even in richer and more developed countries. This situation is rooted in a combination of factors, including a decline in social activity, loss of appetite and changes in the digestive system. Technical solutions are available but marketing them efficiently is proving problematic. How can we better understand the consumer behaviours of the ageing population and market to them appropriately and efficiently?  What best practices from other sectors could be used to improve Silver nutrition marketing?

The speakers

  • Francois Guillon

  • Isabelle Prêcheur

  • Marta Cunha

  • Frédéric Serrière
    Frédéric Serrière Consulting

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