|06th February,2018||Track 1|
Understanding the needs of the ageing population can prove challenging, as older people are not usually the focus of marketing studies. However, the development of Big Data analysis, the Internet of Things and Artificial Intelligence could provide researchers and innovators with meaningful information about the needs of seniors and their use of healthy ageing products. How can we promote ICT to the ageing population? How can healthcare actors optimise the reporting and use of the resulting information?