Date Hour Room Track
07th February,2018 11:30 am - 1:00 pm Track 3

Senior malnourishment, at home or in care facilities, is widespread, even in richer and more developed countries. This situation is rooted in a combination of factors, including a decline in social activity, loss of appetite and changes in the digestive system. Technical solutions are available but marketing them efficiently is proving problematic.

How can we better understand the consumer behaviours of the ageing population and market to them appropriately and efficiently?  What best practices from other sectors could be used to improve Silver nutrition marketing?

Francois Guillon - Alim50+
Isabelle Prêcheur - Solidages
Marta Cunha - Sonae
Frédéric Serrière - Frédéric Serrière Consulting

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